Did you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%. Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month.
69% of consumers say choice of retailer is influenced by where they can earn customer loyalty/rewards program points whereas 57.4% of consumers join loyalty programs to save money, 37.5% to receive rewards. Check out our latest infographic to understand the importance of customer loyalty programs and how they influence consumer purchase decisions.
Original Article: https://www.invespcro.com/blog/customer-loyalty-programs/